MVRC and Frankly are joining forces.
Frankly, a Melbourne based agency with a focus on performance has been awarded as the full-service lead marketing agency for the Moonee Valley Racing Club (MVRC) and its divisions of Racing, Property and Hospitality ahead of the Club’s ambitious redevelopment plan.
The agreement will see Frankly join the MVRC to build data-driven, performance-based initiatives and strategic campaigns over the next two years.
The appointment followed a rigorous tender process from which four agencies were short-listed.
“We were committed to finding the best fit for our business, a hybrid of maturity, strategic excellence and data-driven performance management,” said Carmen Smith, MVRC General Manager - Marketing and Communications.
“Frankly answered our brief and more and the whole team is looking forward to getting underway on our future plans.”
“I am so pleased to announce the partnership with the Moonee Valley Racing Club,” said Ben Hall, Managing Director of Frankly.
“Backed by our years of experience in performance marketing, we are excited to bring a different marketing lens to the MVRC’s redevelopment project as well as bring expertise to the core functions of racing, hospitality and property.”
“It is an exciting time to announce the new partnership as the MVRC are on the verge of creating a new sport, leisure, entertainment and residential precinct,” said Michael Browell, MVRC CEO.
“It’s a challenging and unrivalled project in Australia, so in that respect Frankly is joining us at exactly the right time.”