In a bid to expand catering and events services, on Monday the Moonee Valley Racing Club (MVRC) announced the launch of it’s new major catering brand, the Dean & McPherson Creative Catering Group.
The new Group has been designed to break into off-course markets and will commence operations with the world-renowned PGA TOUR.
“This is a very exciting announcement for our business and showcases our capabilities in the bespoke event and hospitality space in a whole new light,” said Michael Browell, MVRC CEO.
“We already deliver world-class events and hospitality to those who join us on course at The Valley and we are delighted to be able to now branch out and offer the same fantastic experience at other events.
“To begin this new venture in partnership with the PGA TOUR to provide hospitality to world-class Melbourne events including the 2018 ISPS HANDA World Cup of Golf and 2019 Presidents Cup showcases the quality offering that the Dean & McPherson Creative Catering Group can provide.”
Dean & McPherson is setting out to become a globally sought-after hospitality provider showcasing innovative, leading-edge catering solutions.
The new venture will allow the MVRC to further leverage its considerable catering and event expertise to target a broader commercial and private market.
The new brand will be notable for its inventive contemporary menus, wide choice of both food and beverage, and highly trained staff.