The Moonee Valley Racing Club is delighted to announce Harrolds as our 2018 Ladbrokes Cox Plate Carnival Fashion Partner.
Founded in 1985 on Melbourne’s Collins Street, Harrolds is a living fashion institution supporting Australian designers and providing a home for luxury fashion in Australia. To this day, Harrolds remains a family-run business and has blossomed in just 30 years, from a 90 sqm space into a business of fashion recognized top 30 global menswear retail innovator with stores throughout Australia.
In 2015, Harrolds launched their first dedicated womanswear store, replicating the carefully curated collections and designer excellence that have made their menswear stores a world-renowned fashion destination.
The iconic retailer will hold the naming rights to the 2018 Listed $120,000 Harrolds Crockett Stakes for three-year-old fillies, which will take place on Ladbrokes Cox Plate Day on Saturday 27 October.
Harrolds will also have a presence trackside on Ladbrokes Cox Plate Day with the launch of the Harrold’s Fashion Finish marquee at The Valley, where racegoers will enter into a digital photo competition to win some amazing prizes.
MVRC General Manager - Marketing & Commercial Blair Crouch is delighted to partner with Harrolds ahead of what is expected to be the biggest Ladbrokes Cox Plate Day the MVRC has ever witnessed.
“We are delighted to have Harrolds partner with us for our legendary carnival and on a year where the eyes of the sporting world will be upon us in anticipation of what’s to come,” said Crouch.
“To have Harrolds sponsor such a prestigious race as the Harrolds Crockett Stakes and to provide such a new and innovative on-course fashion experience for our racegoers, it’s an exciting time for both organisations."