The Moonee Valley Racing Club has changed a lot since 1883, and with the redevelopment on the horizon it’s vital for us to have a deeper understanding of our brand.We set out to discover more about where we’ve come from and why we really exist to we could better articulate the meaning behind our brand to our customers.
Brand is more than just a logo and colour scheme. It's the essence of why an organization exists. Ultimately, it's what people connect with beyond the products you sell.
Our 'Let's Celebrate' brandmark has been developed to highlight the multitude of experiences than are available to visitors when arriving at The Valley.
Research with stakeholders gave us the insight to what The Valley represents. With that, we've been able to create a new brandmark which articulates our brand story and promise to the world.